Starting with the Fall 2022 league, Seikadai was in charge of the rebranding of the Japanese corporate American football league "X League," as well as graphic design for opening posters and other materials, and planning and production of SNS content.
In order to formulate the X League's brand identity, we delved into its philosophy, mission, and history, and set "X-PURPLE" as the new brand color for the X League, representing a blend of passion and intelligence.
In addition, to intuitively convey "the passionate red and the intelligent blue" and "the clash between each team and player," the graphic concept was "X-GRADATION Cross Gradation."
With the aim of building the X League brand, we created a brand guide that specifies fonts, logo colors, and other details, and implemented content management in accordance with that guide.
