Scrum Studio and the Japan Sports Agency have joined forces to create a new hub for sports-based open innovation. We designed the logo for "SPORTS INNOVATION STUDIO," which develops open innovation and contest programs with the aim of creating a new center for sports-based open innovation.
When designing the logo, we focused on conveying the message of "SPORTS INNOVATION STUDIO" intuitively, and proceeded with the planning and production process by proposing multiple patterns and then narrowing it down to one option.
The logo design that was selected expresses a sense of unity by connecting the initial letters with a single line. It embodies the idea of connecting sports and business, sports and society, and sports with all fields.
We'd like to share just a small part of the logo design process. We proposed four different designs, narrowed it down to one, and refined it to create the final logo for "SPORTS INNOVATION STUDIO."
In addition, this logo is widely used in the website, staff T-shirts, and opening movie, all of which were produced by Seikadai. We look forward to seeing the logo design's scope of use expand as the "SPORTS INNOVATION STUDIO" program grows.
