Suzuhiro Kamaboko / Business Creative

"Making the world healthier with fish protein."

The "Fish Protein Alliance" was launched through a collaboration between Suzuhiro Kamaboko, a long-established company boasting 158 years of history, and Yuto Nagatomo, a member of the Japanese national soccer team, and his personal chef, Choya Kato. Seikadai is in charge of strategic planning, project production, and various other aspects of the "Fish Protein Alliance."

The Fish Protein Alliance is a project that goes beyond mere promotion, aiming to create new demand for kamaboko (fish cake) through the development of a new product, "Fish Protein Bar," and the formation of a community centered around player Yuto Nagatomo.

We provide Suzuhiro Kamaboko with a sports network, including Cuore Co., Ltd., which manages Yuto Nagatomo, and FF Co., Ltd., which manages Mana Iwabuchi, thereby expanding and deepening the community.

In order to deliver Suzuhiro Kamaboko's proud and reliable product quality, technical expertise, and brand strength to even more people, Seikadai will continue to work alongside Suzuhiro Kamaboko.