Seikadai was in charge of promoting the "SPORTS INNOVATION STUDIO" project, a collaboration between Scrum Studio and the Japan Sports Agency, which develops open innovation and contest programs with the aim of creating a new hub for sports x open innovation.

Together with our collaboration partners, the Japan Futsal Top League (F.League) and the Japan Automobile Federation (JAF), we conducted business co-creation for approximately nine months and presented our results at a demo day attended by many stakeholders.

In a limited timeframe, we collaborated with eight selected organizations to explore new possibilities in sports, including developing an official F.League "AI spectator assistant bot" and conducting autonomous driving races in a virtual space, achieving certain results.


In order to embody our philosophy of "creating a brighter society through sports," Seikadai will continue to challenge itself by pursuing new possibilities in sports and implementing them in society.