Seikadai was in charge of supporting the operation of various official social media accounts for Nippon Television Network’s “Karada WEEK” program.
● Request Details / Requirements <br>To increase the number of people who connect with “NTV Body Week,” an event held annually in November by Nippon Television, by utilizing social media.
● Implementation details / process
We provided comprehensive support, starting with content planning, handling video shooting for the “Karada WEEK” program, editing vertical videos, creating and posting content, and graphic design, as well as managing various social media accounts (X, Instagram, TikTok). We established a production/management system that allowed us to post 48 pieces of content over 26 days, from October 16th (Wed) to November 10th (Sun), helping to make the week-long “Karada WEEK” period a success . We also challenged ourselves to link the TV program and social media accounts, including processing video footage shot in a horizontal aspect ratio for TV programs into vertical content that is easy to view on smartphone screens, and achieved a certain level of success.
● Project Results <br>Number of Impressions | 3.78 million Impressions
Number of posts: 48 Distribution platforms: X, Instagram, TikTok
Measurement period: 26 days from Wednesday, October 16th to Sunday, November 10th.
● Comments from the client representative
We would like to express our sincere gratitude for your cooperation with Body Week. We understand that the workload must have been considerable, as the number of videos to be posted increased day by day, but we are truly grateful that you created and posted approximately 50 wonderful videos.
● STAFF
Producer | Kenichi Gokatsude
Videographer | Kane Fukumura
Director | Naoyuki Kurihara
Editor｜Yuma Odagiri / Tomoya Obata
https://www.instagram.com/karada_week
● In conclusion, Seikadai provides solutions related to the planning, shooting, and editing of vertical videos as a means of delivering content to casual fans and new audiences, including sports content.
If you are interested, or have any questions regarding new projects or media inquiries, please feel free to contact us using the information below.
