Seikadai is in charge of promotional support for “Aisin Sports,” which oversees the eight divisions operated by Aisin Corporation.
Positioning this as a promotion and information dissemination effort to create a positive cycle of “strengthening” and “contributing to society” for Aisin Sports, we planned and produced a promotional video, a documentary series focusing on athletes called “Aisin Progression,” and managed social media accounts, among other things.
● Request Details / Requirements <br>We would like to open SNS accounts to increase awareness of Aisin Sports both inside and outside Aisin, and implement measures to convey the appeal and stories of our affiliated athletes. Furthermore, we hope that this initiative will lead to fostering enthusiasm within the company and connecting with social contribution activities.
● Implementation details / process
① Planning and production of “Aisin Progression – The Mentality of Challengers -“
We produced “Aisin Progression – The Mentality of Challengers,” a documentary video project that closely follows the thoughts and feelings of Aisin athletes who continue to challenge themselves in pursuit of their dreams. Our aim was to create content that would allow viewers to learn more about Aisin Sports’ athletes and teams and that they would want to recommend to others.
② Production of Life Story Maps: Through the “Life Story Workshop,” we take stock of each athlete’s career to date and visualize it using graphic recording techniques. Based on the content of these Life Story Maps, Aisin Sports uses them to create content for its community lecture activities, which are mainly conducted in the Mikawa area of Aichi Prefecture.
③ Aisin Sports Introduction Movie
We produced introductory videos for the 8 clubs across 6 sports within the Aisin Group that are designated as強化部 (strengthening clubs).
● STAFF
Producer | Kenichi Gokatsude
Videographers: Kane Fukumura & Tomoyuki Kitahara.
Interviewer: Momoki Ishii
Editor | Kane Fukumura & more.
● Finally, please feel free to contact us below for project consultations or media inquiries.
