As the creative partner for Nojima Stella Kanagawa Sagamihara, a women's professional soccer league "WE League," Seikadai was in charge of producing promotional posters, stadium player introduction videos, and match and promotional photos for the 2024-25 season.
● Request Details / Requirements <br> Define the appeal of the Nojima Stella club and its players, and express it through creative work and design. Utilize the power of the created creative work to increase awareness and improve supporter engagement.
Furthermore, starting with this season, their second year, they were required to approach branding design with a long-term perspective.
● Implementation details / process
We formulated the design concept for the 2024-2025 season.
With the design concept set as "Expressing a shining, life-sized image and becoming an object of admiration," the goal was to use the power of design to bring out the charm of the club and its players, so that they would be seen as an object of admiration by women and the citizens of Sagamihara.
The 2024-2025 season will feature a woman who embodies the ideal of a woman admired by other women, and who will be at the forefront of design trends.
Inspired by the K-POP industry, Nojima Stella created and incorporated original metallic elements.
Following the established concept, the design was crafted to stand out both in urban environments and on screen.
■ Poster
■ Creation of various image templates for social media posting
■ New uniform announcement teaser video
■ Various types of photography (matches, practices, promotional materials), slogan and logo development
● Project Results : Acquisition of new customers; significant increase in sales through merchandise planning utilizing photographs; increase in uniform sales; increase in the number of poster placement locations; and improvement in SNS impressions.
● Comments from the client representative
This is our second season working together to strengthen the club's branding and improve the quality of our materials, and I feel that we have been able to create a unique and innovative design among the women's soccer WE League clubs.
We've seen a positive response to our creative work on social media, and we've also received more comments from people who have seen our posters around town. We plan to continue our efforts to further increase awareness.
● STAFF
Producers: Kanae Fukumura, Shuhei Kiyono
Video & Photographer | Kanae Fukumura
Creative Director & Design | Yuta Futamata
Logo Design | Yuriko Nakamura
● In conclusion , Seikadai provides solutions related to art direction and creative development for sports teams, sports-related organizations, and general companies.
If you are interested, or have any questions regarding new projects or media inquiries, please feel free to contact us using the information below.
