Seikadai was in charge of producing a documentary video, providing SNS management support, and shooting photos and videos for Nojima Stella Kanagawa Sagamihara, a women's professional soccer league "WE League," during their 2024-25 season.
●Request details / given requirements
Nojima Stella is working with the club as a creative partner, implementing initiatives that enhance the club's appeal through creative means.
In addition to these initiatives, the club was required to convey its appeal through promotional efforts that involve communicating with supporters and potential customers, and efficiently spreading information.
●Implementation details / process
Considering promotional trends, we proposed a strategy centered on video production. Aiming to convey the appeal of the players and increase fan engagement, we produced long-form documentary videos focusing on individual players, as well as vertical short videos that more instantly and catchily convey the players' appeal. We handled the planning, filming, and editing of these videos in-house, and achieved a certain level of success.
① Planning and production of "NOJIMA STELLA Players Reel -official documentary"
A documentary series that focuses on one athlete at a time, connecting their individual challenges and aspirations.
The concept behind the planning and production was that every moment of play, every struggle, every step of growth—everything—is woven together like a single reel.
② Planning and producing short videos for social media (TikTok, Instagram, etc.)
https://www.instagram.com/reel/DCI7SHrP3rz/?utm_source=ig_web_copy_link&igsh=ZjNsOWpycXJkdmcw
https://www.instagram.com/reel/C_uuir9Puhc/?utm_source=ig_web_copy_link&igsh=NDgwNGk5bTIzeGJk
●Comments from the client representative
"Since the 2024-25 season, we have received support not only in creative aspects but also in promotion, and we have seen a noticeable increase in followers and account recognition on social media due to the improved quality of our posts. In addition, the documentary videos, which aim to introduce the team to a wider audience through the players, have been well-received as content that connects the players' thoughts with fans and supporters."
●STAFF
Producer｜Kanae Fukumura
Video & Photographer | Kanae Fukumura
Graphic Designer | Yuta Futamata
Documentary Film Director | Kanae Fukumura
Documentary Film Editor | Kanae Fukumura / Marin Hamamoto
Short Movie Director｜Naoyuki Kurihara
Short Movie Editor | Naoyuki Kurihara / Nozomi Miyaji
Interviewer: Momoki Ishii
● In conclusion , Seikadai provides solutions for art direction and creative development for sports teams, sports-related organizations, and general companies. If you are interested, or would like to inquire about new projects or media coverage, please feel free to contact us using the information below.
